Corporate Communications Office (CCO)

Corporate Communications Office (CCO) – Ensures all communication materials are in line with our corporate identity and branding before internal or external release. This communication materials include our print materials, website design and content, digital properties, documentation materials and event concepts.

The department is composed of the following:

  • Digital Media Specialist – Corporate Communications Office personnel in charge of the overall management of MCM’s digital media properties.
  • Graphic Artist – Corporate Communications Office personnel in charge of graphic designs, layouts, mock ups, AVPs and audio materials.
  • Content Writer – Corporate Communications Office personnel in charge of writing articles, captions and copy.
  • Social Media Assistant – Corporate Communications Office personnel in charge of audience interaction, increases audience presence on company sites, and encourages audience participation to develop large social media campaigns.
  • CCO Head – Corporate Communications Office personnel in charge of assessing and approving of the submitted CCO Job Requests Forms. CCO Head oversees the progress of the team’s output.

services

For the requesting department’s reference, the following advertisement materials are measured based on the maximum projected number of working days that CCO may produce approved requested materials.

PROCEDURE ON DESIGN REQUEST FOR PRINT ADS

DESCRIPTION OF PROCEDURE REQUIREMENT/S OUTPUT RESPONSIBILITY OF
Duly filled CCO Job Request Form (available at CCO) – Proposed design(s)/ concept(s), caption
– Approved PR from Purchasing Department
Duly filled CCO Job Request Form Requesting Department Head
Submits duly filled CCO Job Request Form with attached requirements to EVP-COO/VPAA for recommendation   Approved CCO Job Request Form Requesting Department Head
Designs graphic accordingly and forwards design to Copywriter for proofreading of copy   Approved CCO Job Request Form
Graphic Design; E-mail Request for Proofreading
CCO Head
Graphic Artist
Proofreads copy on Graphic Design   E-mail with Comments on Copy Copywriter
Applies changes, if any, and sends proofread design to CCO Head   Graphic Design; E-mail Request for Approval (CCO Head) Graphic Artist
Assess and approves proofread design and sends to Requesting Department for Approval   Graphic Design; E-mail Request for Approval (Requesting Department Head) CCO Head
Approves design and sends it to EVP-COO/VPAA for approval or asks for revisions from CCO, if needed   E-mail Request for Approval or Request for Revisions via E-mail Requesting Department Head
Approves design or asks for revisions, if needed   Approval or Request for Revisions via E-mail EVP-COO/VPAA
Coordinates with CCO for files needed for production and sends files to Purchasing Department for sampling   E-mail Request for Sampling Requesting Department Head
Facilitates sampling and sends sample to Requesting Department for approval   Sample Material Purchasing Department
Coordinates with CCO for quality check of material for reproduction   Signed & Approved Sample Material Requesting Department Head

FLOW CHART FOR REQUEST OF PRINT ADS

PROCEDURE ON DESIGN REQUEST FOR DIGITAL ADS

DESCRIPTION OF PROCEDURE REQUIREMENT/S OUTPUT RESPONSIBILITY OF
Duly filled CCO Job Request Form (available through CCO) with approval from EVP-COO/VPAA Proposed design(s), caption Accomplished CCO Job Request Form approved by EVP-COO/VPAA Requesting Department Head
For advisory/announcements, congratulatory poster, digital ads, website materials, event materials, radio ad materials, media materials:
Assess, plots the schedule for shooting (if applicable) and approves requests of Requesting Department.
  Approved duly filled CCO Job Request Form CCO Head
Designs digital ad materials and sends it to Copywriter for proofreading   Digital Ad Materials; E-mail Request for Approval Graphic Artist
Proofreads copy on Digital Ad Material   E-mail with Comments on Copy Copywriter
Applies changes, if any, and sends proofread design to CCO Head   Graphic Design; E-mail Request for Approval Graphic Artist
Assess and approves proofread material and sends to Requesting Department for Approval   Digital Ad Materials; E-mail Request for Approval CCO Head
Approves material and sends it to EVP-COO/VPAA for approval or asks for revisions from CCO, if needed   E-mail Request for Approval or Request for Revisions via E-mail Requesting Department Head
Approves material or asks for revisions, if needed   Approval or Request for Revisions via E-mail EVP-COO/VPAA
CCO for final output and uploading of material   E-mail Request for Upload Requesting Department Head
For Documentation of Minor events:
File CCO Borrowing Request Form approved by CCO Head
  Approved CCO Borrowing Request Form and Equipment for documentation Requesting Department Head
Attends event for photo documentation and forwards files to CCO for posting (if requested)   Photos ready for Social media posting Requesting Department Head
Uploads selected photos from event to official MCM social media pages   Uploaded photo album on social media Digital Media Specialist
For Documentation of Major Events, Full event coverage:
Assess, plots the schedule for shooting (if applicable) and approves requests of Requesting Department.
  Approved CCO Job Request Form and shooting schedule if applicable CCO Head
Attends event for photo and/or video documentation and forwards files to Graphic artist for Editing   Raw Files (photos and videos) used to produce the output Digital Media Specialist
Edits video file and sends it to Copywriter for proofreading   AVP/Full event coverage video; E-mail Request for Approval Graphic Artist
Proofreads copy on Video Material   E-mail with Comments on Copy Copywriter
Applies changes, if any, and sends proofread material to CCO Head   Graphic Design; E-mail Request for Approval Graphic Artist
Assess and approves output and sends to Requesting Department for Approval   Video file; E-mail Request for Approval CCO Head
Approves video material and sends it to EVP-COO/VPAA for approval or asks for revisions from CCO, if needed   E-mail Request for Approval or Request for Revisions via E-mail Requesting Department Head
Approves video material or asks for revisions, if needed   Approval or Request for Revisions via E-mail EVP-COO/VPAA
Coordinates with CCO for final output and uploading of Video file   E-mail Request for Upload Requesting Department Head

FLOW CHART FOR REQUEST OF DIGITAL ADS

FORM DOCUMENTS

FORM NO. FORM TITLE CUSTODIAN
FORM CCO 001-1 JOB REQUEST CCO

Team Members

Cuezon, Astrid A.

Head, Corporate Communications Office

Pahayac, Keryl Joyce A.

Graphic Artist

Baarde, Larissa Marie M.

Content Writer