Third-year BA Communication students pose during their studio visit at DXGO Aksyon Radyo Davao with their course facilitator, Ms. Mira Sol C. Cabal, and the station’s anchor, Mr. Apolinario Bayno, Jr., pictured holding the Certificate of Appreciation presented to the station.
Mapúa Malayan Colleges Mindanao (Mapúa MCM) third-year Bachelor of Arts in Communication students gained firsthand experience in radio broadcasting during a plant visit to DXGO Aksyon Radyo Davao on September 24, 2026, at R. Castillo Street, Agdao, Davao City.
Organized by the College of Arts and Science – BA Communication, the visit provided students with an opportunity to observe and experience actual practices in the media industry, particularly in radio broadcasting. The activity aimed to help students understand the realities of working in a broadcast organization, identify current challenges faced by media practitioners, and explore strategies that enable media organizations to remain resilient and adaptive.
3rd Year BA Communication students during their radio guesting at DXGO Aksyon Radio Davao.
As part of the visit, the students went on air and participated in the radio program, where they shared their thoughts and insights on audience concerns. This hands-on experience allowed them to apply communication skills in an actual broadcasting environment while gaining a deeper appreciation of the responsibilities involved in engaging with a live audience.
3rd Year BA Communication students with Sir Apolinario Bayno, Jr. during the live radio segment.
The students also participated in discussions with media practitioners from DXGO Aksyon Radyo Davao about the current challenges facing the radio industry and the station. These conversations provided insights into the evolving media landscape and the ways broadcasting organizations respond to changing audience needs and industry demands.
3rd Year BA Communication students with Sir Apolinario Bayno, Jr. during their radio guesting at DXGO Aksyon Radio Davao.
guesting at DXGO Aksyon Radio Davao.
The activity was supported by Sir Apolinario Bayno, Jr., an anchor at DXGO Aksyon Radyo Davao and a part-time faculty member of the BA Communication program, along with the station’s broadcasting and technical staff.
Through the plant visit, Mapúa MCM students gained practical exposure that complemented their classroom learning and strengthened their understanding of professional communication and media practice. The activity also supports the United Nations Sustainable Development Goals, particularly SDG 4: Quality Education through experiential learning; SDG 8: Decent Work and Economic Growth by preparing students for professional careers in the media industry; and SDG 17: Partnerships for the Goals through engagement between the institution and industry practitioners. a